
Folks at KXRM are mad at me because they say the real story from the May book is who had the top-rated late-night newscast in demos. Which would be them: Their 9 p.m. scored a 4.9 to KRDO’s 4.6 in adults 25-54.
OK, that’s a good number (especially because their overall number for 9-9:30 was 6.6, dropping to 4.9 in the second half-hour, which means an astoundingly high percentage of their viewers are in that demo).
In my defense, I believe KRDO’s breakout at 10 is still the more interesting storyline, both because it hasn’t happened in living memory (well, recent memory) and because the 10 p.m. horse race is head-to-head, while KXRM is competing on a different playing field at 9.